Torba Studio celebrated the festive season of 2024, with a project called "Henna Night"
With the campaign exploring the traditional way of henna application in the Kingdom of Saudi Arabia and its history and connection with Islamic Tradition.
The brand took the chance to have a conversation with some of the teams grandmothers to tell their stories with this beautiful tradition.
NIGHT ACTIVATION
Torba Studio activated the Henna Night in Personage store, Jax District where visitors had the chance to apply Henna on their hands of their choice, be it the traditional way or as modern art. Serving the night with a special drink "Henna Potion" and some branded cookies.
